Shenyang International Beauty & Health Industry Exhibition Hosted by China National Machinery Industry International Co., Ltd. Opens — A New Mode in the Beauty & Health Industry

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       The 2019 China Shenyang International Beauty & Health Industry Exhibition (hereinafter referred to as the Shenyang Beauty & Health Exhibition) with the theme of “Beauty & Youth” was held at the Shenyang International Exhibition Center from July 19 to 21. Zhao Lizhi, General Manager of China National Machinery Industry International Co., Ltd., announced the exhibition’s opening, while Wen Yimei, Deputy General Manager, delivered a speech. Ma Chuang, Inspector of the Shenyang Municipal Bureau of Commerce, Jiang Zongwu, Deputy Director of the Yingkou Municipal Bureau of Commerce, Liu Yusheng, Chairman of the Shenyang International Exhibition Center and other leaders attended the opening ceremony.
       The exhibition implements the “Healthy China 2030” Planning Outline and earnestly fulfills the strategic requirements of popularizing healthy living, optimizing health services and developing the health industry. The exhibition covers an area of 13,000 square meters and includes the entire industrial chain, bringing together international industry exhibitors, purchasers and professionals. It is an ideal platform for insiders to realize one-stop purchases. A total of more than 100 enterprises from Korea, Japan, Australia, the United States, Taiwan, China and other domestic and overseas cosmetic and health industry companies participated in the exhibition, with strong support from World Elite — Beautiful Lady, Nancy Group, Hong Kong Daoning Group, Shenyang Meilu Cultural Media Co., Ltd., Zhongshi Juxing Cultural Media Co., Ltd., Shenyang Tongli Vocational and Technical School Co., Ltd. and Dalian Shidai Lifang Technology Co., Ltd. The diverse products exhibited attracted nearly 20 well-known South Korean brands to participate in the exhibition, and a special South Korean national exhibition group was set up. South Korean enterprises brought original imported cosmetics, beauty salon products, aesthetic medicine products, beauty equipment and other new products to Shenyang for the first time. As a highlight of the exhibition, environmentally-friendly hair products from Taiwan O’right attracted many beauty lovers. The Japanese brand Nimi came to the exhibition with a new product — marine collagen. Additionally, other new technologies and preferential policies created a grand event for the beauty industry.
       As the capital city of Liaoning, Shenyang has attracted many international cosmetics and health industries, well-known domestic cosmetics companies, professional beauty salon products, aesthetic medicine products, hairdressing companies, beauty equipment companies, health food enterprises, health care products, fitness equipment enterprises, body care enterprises, healthcare companies and other enterprises thanks to the rapid development of the healthcare industry. Nuosai Yikang (Beijing) Biotechnology, Beijing Oriental Emmy Biotechnology, Golden Queen Cosmetic Surgery Hospital, Baijiali Cosmetic Surgery Hospital, Shenyang Orthopedic Hospital Chengji Branch and other nationally renowned local brands have entered the exhibition. The Tongli Vocational and Technical School, the Shiyi Film and TV Makeup School and others were engaged in the exhibition, showing the significance of beauty and health exhibitions through on-site experience, beauty makeup, shows and other forms of presentation.
       Meanwhile, the exhibition held a summit on “Beauty & Youth”. The summit included expert symposiums, industry exchanges and a high-end forum for the beauty industry — the Julu Forum. The professional audience showed great interest in Korean brands and conducted in-depth research and exchange on Korean skin management systems and international trends in the beauty industry.
       The exhibition was hosted by China National Machinery Industry International Co., Ltd. and the Shenyang International Exhibition Center, organized by Liaoning Zhongqi Conference and Exhibition Co., Ltd. and co-organized by Seoul Messe International Ltd. overseas and China Cosmetics Review.