Before the opening of the auto show, president Ji Xuecheng and local leaders reviewed the development of the exhibition. They exchanged views on further integrating central enterprises and local resources, as well as planed new cooperation project, and then reach a consensus.
As the annual regional automotive event held during the National Day holiday, the Dongguan International Automobile Exhibition is the best choice for local resident to spend their holiday.
The exhibition area of 2012 Dongguan International Automobile Exhibition is 110,000 square meters, which represent one of the largest auto shows in southern China.
Although the National Day holiday has not yet begun, the visitors of the first day still exceeded 2.7 million. Many visitors chose to take free shuttle buses which connect Dongguan International Exhibition Center and Houjie Exhibition Centre.
Most of the visitors are very familiar with this show held annually in National Day. This year, they acquire information about the Dongguan International Automobile Exhibition from Dongguan TV, Dongguan Broadcasting station, outdoor advertising, online media, newspaper and other channels. It can be seen that media’s publicity has began to bear fruit.
In addition to local residents, many media also came to the show. 200 Journalists of Sina, Phoenix, Sohu, Tencent, Dayue net, Home of Auto Owner, Bit Auto, Online Auto Market, Dongguan Auto
Sunshine Auto, Auto World, Soufang net and other 70 media visited the exhibition, feeling the atmosphere of the 12th Dongguan
International Automobile Exhibition, making all-round, non-stop publicity for the show.
Variety of new vehicles released on the exhibition site, including Porsche Boxster, Land Rover 2013, Range Rover Sport and other 14 new models, which attract great attention of the audience. In addition, the most popular activity----sweepstake picked its luck dog on the first day of the show, the award was a 40% coupon of FAW Pentium B70. Various awards and high winning rate draw many visitors attention.