Cross-border cultural feast: 4th Int’l Fashion & Lifestyle Expo kicks off
2018-10-31 10:46:00   来源：   评论：0 点击：

       Fashion Beijing ⋅ the 4th International Fashion & Lifestyle Expo (International Fashion & Lifestyle Expo) was held at Beijing Exhibition Centre on October 26 to 29, 2018. It was hosted by China Hi-tech Group Corporation, China National Machinery Industry International Co., Ltd. (SINOMACHINT) and Beijing Exhibition Centre, and co-organized by Hi-tech Cultural Industry Investment Group Corporation, CMEC International Exhibition Co., Ltd. and the Exhibition Hall of Beijing Exhibition Centre.

       The International Fashion & Lifestyle Expo was a significant event launched by the “Fashion Beijing Gala.” It has strived to present a fashion-savvy lifestyle, define modern life aesthetics, and lead the exchange of creative designs at home and abroad, through the integration of clothing, food, housing and travel. With an exhibition area of 12,000 m², the expo drew participation and attention of many fields, such as government agencies, industry experts, enterprises and specialized institutions.

       The expo is a collection of high-quality designer resources and their brands. Through the activities like co-exhibitions of fashion design brands, high-tech experience and art display, the five exhibiting sectors of fashion art, trend showroom, catering and food, science and technology life, and national cultural creation, have presented the most forward-looking trend ideas at home and abroad, the leading fashion culture and the newest creative design. The expo has brought into the latest trends with global perspective, and promoted the exchange and interaction of outstanding fashion and creation at home and abroad. Furthermore, it showed the charm of Chinese fashion culture and the classic heritage, and accelerated the growth of local creative design and innovative products, and drew the attention of the world.

       Unlike other exhibitions, the International Fashion & Lifestyle Expo concentrated on leading the cross-border exchange of fashion, culture and creativity. As founders of Chinese contemporary fashion art, the four artists who participated in the expo, Zhang Zhaoda, Wang Xinyuan, Wu Haiyan and Liang Mingyu jointly launched an exhibition for the first time, which called Chinese fashion 4X30-South Zhang, North Wang, East Wu and West Liang and set an important milestone for the whole Chinese fashion industry. The expo also gathered a number of domestic and international creative design brands, with fashion designers from Northern Europe, France and other areas to interpret new trends for the public through flash mobs wearing trendy items. As a “fashion paradise,” cars have also been directing the trend of aesthetics. Well-known design brands from home and abroad, such as GMB, Tangdie, Lunhui, AMUSE, JUSTIN CASSIN and MRHUA MRSHUA, released the latest season of fashion-first clothing and new trends in 2019 at the expo, which brought together an exclusive and glamourous “Fashion Week” for Beijing. The expo also presented delicate and good-looking domestic and foreign home art. By unfolding dialogue about fashion and art in an international context, the expo has showcased the charm of Chinese culture and art to the world, and presented an unprecedented feast of art.

       This expo was co-organized by several members within China National Machinery Industry Corporation (SINOMACH). It not only brought high-quality, diversified and cross-border fashion and cultural experience to the public, but became another high-quality exhibition that indicates the extension of SINOMACHINT's exhibition business to fashion lifestyle and other fields.